| Sites for Case Projects and for Marketing Research Projects |
| Web Site | Site Description |
American
Demographics
Inc. |
This is the home page for American Demographics Magazine, Marketing Tools and the
Forecast newsletter. The site features downloadable files on "America's Hottest Markets,"
subscription access to the three publications
plus a bookstore. Of special interest is the on-line search facility that permits recovery of
articles and reports on specified topics. This site is an excellent source of demographic
profiles and current trends.
The Marketing Tools Directory is a excellent
sourcebook that lists companies that provide information and research for marketing practitioners. |
| U.S. Census
| This is the "OFFICIAL" U.S. source for social, demographic and economic information.
Using the various censuses you can access hundreds of summaries, profiles and reports. Of
special interest is the ability to request specific data tables by specified categories
and cross categories down to the county census division. Also, is the
Map Stats mapping facility permits
the "on-the-fly" creation of unique area maps by pointing and clicking using
the Tiger mapping routine. |
CIA 1995
World
Factbook | An extremely good source for economic and demographic
information on foreign countries. Complete descriptive information is given for each
country selected along with a general outline map. Detailed reference maps (in either
high or low resolution) are available for various regions of the world.
(Caution:
The high resolution maps are memory hogs and may require that you close all unused
applications before they can be read.) |
Consumer
Expenditure
Survey | This site is responsible for reporting the results of the most
current annual survey on consumer spending that is conducted by the Bueau of Labor Statistics. |
FedWorld
Information
Network |
This is a gateway site that is maintained by the National Technical Information Service
of the U.S. Department of Commerce. It links to numerous Bureaus, Agencies and Regulatory
Commissions of the Federal Government. Of special interest to persons involved in international
marketing is the World News Connection. This service
offers summaries of the latest significant headlines from various regions of the world.
The Federal Job Announcement link may be of interest to those seeking employment. See the
listing for FedWorld Federal Job Search under Career Opportunities below. |
| Nielsen |
This site provides linkage to both ACNielsen (the global marketing research firm) and to
Nielsen Media Research (the media measurement firm). A must visit is ACNielsen's
Virtual Store. This page offers
summary data on a wide array of products within ten different categories.
Of special interest from Neilsen Media Research is their Web Audience Measurement
study. This is a very comprehensive on-going effort to profile INTERNET shoppers. |
SRI
International |
SRI International is the modern outgrowth of the original Stanford Researh Institute.
Today SRI International offers a wide variety of research and consulting services to the goverment and
business clients. Of particular interest to marketing researchers is the VALS profiling
techique. This site permits you to submit your own responses to the VALS II questionnaire.
The site returns your VALS classification to you within a few seconds. |
Tilburg's
"Other"
Marketing
Resources |
This site is maintained/edited by P.H. Driessen and P.J.J. Leunissen of Tilburg University in The Netherlands.
It is an eclectic collection of general and research resources that are helpful to
marketing professionals. Specific links are given for persons interested in conjoint
analysis, game theory and structual equations (among other topics). The web sites forSAS,
SPSS and STATS are also given. |
| Marketing Career Opportunities |
| Web Site | Site Description |
Auburn University
Placement Service | This site is maintained
by the AU Placement Office. It gives the current schedule of recruiter visits to the
campus. These visits are listed and updated by week. The deadlines for various levels of
student sign-ups (pre-select, early and open) are given along with the interview dates.
The web links to the homepages of the companies is a unique feature of this on-line listing.
When available, e-mail addresses are provided for contact persons at the interviewing companies. |
AT&T
College
Network
| This is a showcase site for AT&T and is probably the most inclusive listing of job openings
that is available on the INTERNET. The
Job Links page is comprised of 40+ different linkages. These include some of the most
popular job listings available such as:
(Caution: These sites are extremely popular and the response time for the initial connection
can be very long. Consider surfing these sites in the odd hours.)
|
Career
"Korner"
| This site features the "Top 10 Links" for career opportunities for Toplinks, an INTERNET service provider that is aimed at the university market.
Several of the links are redundant with others listed on this resource page. Some seem to be slightly far afield, but a couple appear to be unique and
of special interest. The Job Seeker link under the IntelliMatch link offers an extensive listing of
jobs and also a nice resume building/posting routine. |
".edu"
beyond
college
| This site is maintained by U.S. News magazine. For those interested in additional education this site offers a ranking of graduate schools
plus a directory of graduate programs. The page also provide linkages to the current edition of U.S. News' Career Guide plus a career counciling
site called the "Answer Zone."
|
FedWorld
Federal Job Search
| This is a basic search engine that allows you to describe the job via adjacent keywords.
It searches the job abstracts of open Federal Government jobs for the entire U.S. or by
state. It will ordinally list job announcements by relevance for up to a preset limit of hits. |
| Professional Resources |
| Web Site | Site Description |
Tilburg's
Listing
of Academic Journals |
An excellent source of North American and European academic journals. This listing includes
a couple of On-line, electronic offerings plus sites for major journals such as:
This site is maintained/edited by P.H. Driessen and P.J.J. Leunissen of Tilburg University in The Netherlands.
|
Tilburg's
Listing
of Marketing Related
Academic Journals |
This listing gives linkages to several electronic business journals plus links to journals such as:
This site is maintained/edited by P.H. Driessen and P.J.J. Leunissen of Tilburg University in The Netherlands. |
Tilburg's
Listing
of Periodicals
for Marketing
Professionals |
A listing of approximately 40 practitioner journals in North America and Europe. This site is maintained by Driessen and Leunissen as described above. The listing includes
links to notable sites such as:
|
Malhotra's
Listing of
Magazines for
Those Interested
in Research |
A listing of research resources under three categories. The categories are listed below along with links to selected sample magazines:
- Business & Management Magazines
- Information Technology Magazines
- General/News Magazines
|
This listing contains over 180 links and is maintained by Yogesh Malhotra of the University of Pittsburg and BRINT Research Initiative.
|
Tilburg's
Listing of
Professional
Associations
and Institutes |
Another listing that is compiled and edited by Driessen and Leunissen of Tilburg University this site lists the web pages for
30+ associations for marketing professionals. Among these are:
|
access to a vast array of resources for student financial aid.
The fastWEB's database references over 180,00 scholarships plus offers links to local and federal loans, work study and grant programs.
FinAid is sponsored by the National Association of Student Financial Aid Administrators and links to several other sites.