University of Georgia, Ph.D. in Business Administration, with major in Marketing and supporting coursework in Statistics and Computer Languages, 1973.

University of Georgia, M.B.A. with concentration in Marketing, 1969.

University of Georgia, B.B.A. with major in Marketing, 1967.

EXPERIENCE

Associate Professor, Department of Marketing and Transportation; Auburn University; 1979 to Present.

Head, Department of Marketing and Transportation; Auburn University; June 1987 to March 1995.

Acting Head, Department of Marketing and Transportation; Auburn University; June 1984 to June 1987.

Departmental Coordinator, Master of Science in Business; 1981 to 1989.

Graduate Faculty, Auburn University; 1978 to Present.

Assistant Professor, Department of Marketing and Transportation; Auburn University; 1973-1979.

Graduate Research Assistant, University of Georgia; 1969-1973.

Assistant Manager, S.S. Kresge Company; 1968.

HONORS

Elected as the 1992-1993 co-recipient of the "Outstanding Teacher of the Year" award by the Auburn chapter of the American Marketing Association.

Elected "Outstanding Graduate Faculty Instructor for the School of Business" by the Auburn Graduate Students in Business Association, 1983.

Elected "Outstanding Instructor for the School of Business" by Auburn University Student Government Association, 1979.

SELECTED COMMITTEE ASSIGNMENTS AND UNIVERSITY SERVICE

Parking and Traffic, 2001-Present Dean's Search Committee, 1992 College of Business Executive Committee, 1984 to 1995 Business Advisory Council, 1984 to 1995 University Senate, 1980-1985, 1989-1992, 2000-Present Senate Rules Committee, 1982-1984 MBA Policy Committee, 1979-1982 University Quantitative Methods Committee, 1975-1980

REFEREED JOURNAL PUBLICATIONS

"Return on Quality in Professional Services" Journal of Customer Service in Marketing & Management, Vol. 4(3),1998, co-authered with Madhukar G. Angur and Rajan Nataraajan.

"The Effects of Information and Company Reputation on Intentions to Buy a Business Service," Journal of Business Research, Vol. 27, No. 3, pp.215-228, July 1993, co-authored with Eunsang Yoon and Valerie Kijewski.

"A Measure of the Short-Term Effects of Ethical Instruction," Journal of Marketing Education, Vol. 13, No. 1, pp. 64-68, Spring 1991, co-authored with J.R. Harris.

"An Examination of the Random vs. Non-Random Nature of Item Omissions," Journal of Marketing Research, Vol. 20, No. 3, pp. 305-313, August 1983, co-authored with R. Durand and J. Planchion.

"Stamps Versus Postal Permits: A Decisional Guide for Return Postage in Mail Questionnaires," Journal of the Academy of Marketing Science, Vol. 8, No. 3, pp. 234-242, Summer 1980, co-authored with J.R. Harris and M.M. Guffey.

"Shopper Attitudes Toward Shoplifting and Shoplifting Preventive Devices," Journal of Retailing, Vol. 55, No. 3, pp. 75-89, Fall 1979, co-authored with J.R. Harris and J.F. Laumer.

"The Windshield Method of Questionnaire Distribution: A Viable Alternative," Journal of the Academy of Marketing Science, Vol. 7, pp. 41-48, Summer 1979, co-authored with J.R. Harris.

"Anxiety, Neuroticism, and Product Use," Review of Business and Economic Research, Vol. 13, No. 3, Spring 1978, co-authored with J.R. Harris and J.D. Reed.

"Questionnaire Returns: Stamps Versus Business Reply Envelopes Revisited," Journal of Marketing Research, Vol. 15, pp. 290-293, 1978, co-authored with J.R. Harris.

"Rejoinder," Journal of Advertising, Vol. 4, pp. 39-40, 1975, co-authored with H.C. Barksdale, Sr. and J.E. Hilliard.

"Spectral Analysis of Advertising-Sales Interaction: An Illustration," Journal of Advertising, Vol. 3, pp. 26-33, 1974, co-authored with H.C. Barksdale, Sr. and J.E. Hilliard.

"An Empirical Investigation of the Lag Structure Between Manufacturers' Inventories and Shipments," Southern Economic Journal, Vol. 40, pp. 377-389, 1974, co-authored with H.C. Barksdale, Sr. and J.E. Hilliard.

"A Cross-Spectral Analysis of Motor Vehicle Sales and Registrations," The Swedish Journal of Economics, Vol. 75, pp. 266-277, 1973, co-authored with H.C. Barksdale, Sr.

"An Illustration of Cross-Spectral Analysis in Marketing," Journal of Marketing Research, Vol. 9, pp. 271-278, 1972, co-authored with H.C. Barksdale, Sr.

REFEREED PROCEEDINGS PUBLICATIONS

"Ethical Values of Business Students and Marketing Practitioners: A Review and Extension," Proceedings of the Research Conference on Ethics and Social Responsibility, June 1995, Hofstra University, co-authered with J.R. Harris.

"Ethical Values and Decision Processes of Business and Non-Business Students: A Four-Group Study," Proceedings: National Conference on Ethics in America, pp. 433-448, 1990, co-authored with J.R. Harris.

"Stimulating Response to Questionnaires: Stamps Versus Metered Outbound Mail," Proceedings: Southern Marketing Association, pp. 212-214, 1979, co-authored with J.R. Harris.

"Are Free Papers for Customer Surveys a Good Buy?" Proceedings: Southern Marketing Association, pp. 215-216, 1979, co-authored with J.R. Harris.

"Sales Assignment Game: A Computer Simulation for Sales Management," Proceedings: Southern Marketing Association, pp. 215-216, 1979, co-authored with H.C. Barksdale, Sr.

"An Analysis of Information Content in Franchisor Communications," Proceedings: Southeastern American Institute for Decision Sciences," pp. 208-210, 1976, co-authored with J.F. Laumer and R.G. Rogers.

"Anxiety and Neurosis Patterns and Product Use," Proceedings: Southeastern American Institute for Decision Sciences, pp. 107-108, 1976, co-authored with J.R. Harris and J.D. Reed.

"Innovators Versus Later Adopters: A Demographic, Psychological, and Sociological Profile," Proceedings: Southern Marketing Association, pp. 276-278, 1974, co-authored with T.J. Stanley.

"The Local Minima Problem and Solutions in Multidimensional Scaling," Proceedings: Southern Marketing Association, pp.344-348, 1973, co-authored with R. Lissitz.

OTHER REFEREED PAPERS

"Return on Quality (ROQ) in Professional Services," CIRASS/EIRASS International Conference on Retailing and Services Science, June 22-25, 1996, Buchen/Telfsen Austria, presented with M. Augur and R. Nataraajan.

"Consumer Percepts of Shoplifting: A Method of Investigation," American Collegiate Retailing Association, 1978, presented with J.F. Laumer.

"An Analysis of the Use of a Computer Simulation Algorithm in the Determination of Sales Territories," Southwestern Marketing Association, 1976, presented with J.F. Laumer.

"An Investigation of Consumer Patronage Motives for a Small Retailer," Southwestern Marketing Association, 1976, presented with J.F. Laumer.

OTHER NATIONAL CONFERENCE PRESENTATIONS

"Roles and Sources of Company Reputation in the Business Markets: An Empirical Study of Business Insurance Service," ORSA/TIMS National Conference, October 16-18, 1989, New York, N.Y. The complete text is available in The Institute for the Study of Business Markets Working Paper Series 1990-93, The Penn State University, 1990, co-authored with E. Yoon and V. Kijewski.

"Reputation, Benefit Expectation, and Buying Intention: A Literature Review and Empirical Analysis," ORSA/TIMS National Conference, October 24-26, 1988, Denver, Colorado, co-authored with E. Yoon.

PUBLISHED WORKING PAPERS

"Roles and Sources of Company Reputation: An Exploratory Study of the Business Insurance Industry," The Institute for the Study of Business Markets Working Paper Series 1990-93, The Penn State University, 1990, co-authored with E. Yoon and V. Kijewski.

PUBLISHED ABSTRACTS AND INVITED ARTICLES

"Marketing Research for the Small Business," Small Business Viewpoints, Vol. 2, pp. 1-3, 1977, co-authored with J.R. Harris.

"The Development of a Design for the Initial Communication for Franchisors," The Journal of the Alabama Academy of Science, Vol. 46, p. 120, 1975, co-authored with R.G. Rogers and J.F. Laumer.

"The Effects of Heteroscedasticity on Cross-Spectral Analysis," The Journal of the Alabama Academy of Science, Vol. 45, p. 25, 1974.

PUBLISHED MONOGRAPHS

Quantitative Analysis in Marketing, Auburn University Printing Service, printed annually for the period 1976-1986.

"Learning About Your Market," Small Marketers Aids, co-authored with J.F. Laumer and J.R. Harris, April 1979, Small Business Administration.

EXECUTIVE DEVELOPMENT SEMINARS

Auburn National Bank Supervisory Development Program, 1994.

VHA Executive Management Institute, 1990, 1991, 1992.

Public Utilities Economics Program, Southern Services Inc., 1977-1993.

Inventory Control Seminar, Alabama Rural Electric Association, 1977.

Executive Development Program, West Point Pepperell, 1976 and 1980.

Marketing Research for the Small Businessman Extension Seminar, 1976.

PARTICIPATION IN SPECIAL PROGRAMS

Invited speaker for the Spring Marketing Seminar for the Southeastern Electric Exchange, May 1983.

Session Chairman for the 1982 Southern Marketing Association Conference in New Orleans, Louisiana.

Invited participant in Flowers Industries' Business/Academic Exchange Program, Thomasville, Georgia, June 10-15, 1979.

Invited attendant to the Nashville Training Symposium on computer based instruction conducted by Boeing Computer Services, Inc., Nashville, Tennessee, July 10-11, 1974.

Topic session coordinator for the 1974 National AIDS Conference in Atlanta, Georgia, October 31, 1974.

STUDENT ASSISTED RESEARCH PROJECTS

Directed graduate level survey research project for Diversified Products, Inc. of Opelika, Alabama to determine market segment characteristics for proposed new health/exercise equipment, 1989.

Directed survey research and assisted in preparing the report on the shopping behavior of consumers in the Enterprise, Alabama trade area. The work was conducted as public service project for the Downtown Merchants Association of Enterprise, Alabama, 1975.

Directed a research survey to determine retail patronage patterns in Auburn and Opelika. The project was conducted for the Midway Plaza Merchants Association, 1975.

Directed a research survey to determine the behavior of textile fabric shoppers. This work was conducted as a public service project with funding provided by Russell Mills, Inc., 1974. The student results were presented to the Southwestern Marketing Association in 1976.

Co-investigator for Research Contract for Poole Truck Lines to determine the optimum replacement cycle for over-the-road tractors, Summer 1987. This contract was administered by the Auburn Technical Assistance Center.

Principal investigator for Research Contract for Deaton, Poole and McClendon Truck Lines. Project investigated and recommended solutions for problems in driver retention for irregular route truckload motor carriers, 1986-1987.

Sole investigator on two-year project to develop a Decision Support Model for a national fast food franchisor. This grant was administered by the Auburn Technical Assistance Center, 1983-1985.

Prepared a complete analysis of the proposed Co-Generation Power Bill as co-investigator for the Alabama Senate Commerce, Transportation and Utilities Committee. Presented a written report for the record and provided expert testimony. Funding was provided by the Legislative Technical Assistance Program, 1980.

Prepared long-range forecast for ethanol fuel demand and presented results to the Commercial Alcohol Fuel Production Seminar held at Auburn University. Program was administered by Engineering Extension, 1980.

Received a University energy grant-in-aid on "Demarketing" activity as co-investigator with funds being provided by the State of Alabama, 1979.

Provided statistical and programming assistance to the Auburn Technical Assistance Center on a funded project to determine comparative profiles between retail merchants in non-urban areas, 1978.

Participated as a co-investigator in an analysis of regional out-shopping behavior. The grant was administered by the Auburn Technical Assistance Center with the funds being provided by the Office of Economic Development, 1977.

Conducted an Auburn University grant-in-aid as co-investigator to determine franchisor communication patterns. The results of this study were published by the Alabama Academy of Science and by the Southeastern American Institute for Decision Sciences, 1975.

Conducted research as a co-investigator to determine the feasibility of expanding municipal services for the East Alabama Water, Sewer, and Fire Protection District, 1975.

Directed a survey of Alabama residents to determine attitudes of hunters and non-hunters. The project was federally funded through a grant held by Dr. Ted Terrel then of the Department of Zoology and Entomology, Auburn University, 1975.

Provided research design assistance and training for field interviewers for members of the Political Science Department, Auburn University. The project was funded by ALEPA, an agency of the Alabama State Government, 1974.

SELECTED CONSULTING ACTIVITIES

Conducted viability study for a twelve unit mixed use shopping strip center for the Southeast Alabama Self Help Association in Tuskegee, Alabama, 1999.

Conducted focus group research and provided strategic plan for revenue generating services for Huntingdon College in Montgomery Alabama, 1997.

Provided strategic planning consultation for the New Market Development Division of a manufacturer of mechanical metering devices, 1984.

Co-investigator in an area wide survey of residential homeowners to determine various consumer segments. The project was funded by a Montgomery affiliate of the Good Housekeeping Realtor Service, 1978-1979.

Conducted primary research and co-authored documents presented to the Federal Home Loan Bank Board evaluating competitive market conditions in seven primary markets within the State of Alabama, 1976-1979.

Conducted an analysis of multiple family dwellings in Auburn. The project was funded by a regional real estate developer. The analysis procedures developed for this project were later adopted by the local municipal housing authority, 1977.

Researched and co-authored an analysis of recessionary-recovery pricing policies in the imported polyester fiber market. Analysis was used to determine the fair market value of imported Rumania fibers in an international price dispute in the textile industry, 1977.

Conducted a statistical analysis of wildlife migration on 2,000 acres of reclaimed strip mined land in Tennessee. Funds for the project were provided by AMAX Coal Company of Gillette, Wyoming, 1976.

As co-investigator developed a design for a complete planned community. The resulting feasibility reports have been used to attract funding for the 600 acre development, 1975.