MKTG 4500 - Marketing on the Internet
Fall Semester 2000

Semester Grades

INSTRUCTOR:      HUGH J. GUFFEY
OFFICE:                  234 Business Building 
OFFICE HOURS:  3:00-4:00 PM MW 		 E-MAIL:   HGUFFEY@BUSINESS.AUBURN.EDU
PHONE:     (334) 844-2475
FAX:           (334) 844-4032 
    TEXT:
    1. Principles of Internet Marketing by Hanson. (1999 Southwestern Publishing)
    2. Strategic Electronic Marketing by Kleindl. (2001 Southwestern Publishing)
    PREREQUISITES: The stated prerequisites are given in the AU BULLETIN and include a cumulative GPA of 2.0 or better, successful completion (with a grade of C or better) of MKTG 3310 and successful completion of the College of Business Information Technology requirement.
    COURSE OBJECTIVE: The objective of this course is to provide the students with basic introductory information about the structure and advantages of marketing on the Internet.

    Click here to view the COURSE CALENDAR. 
     

    GRADE DETERMINATION: Since this is a lecture course, your performance will be determined by the results of four (4) equally weighted examinations. Each of these exams will occur at fairly equal intervals durng the term and will cover only the material presented since the previous exam.
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Revised August 2000