Fall Semester 2003
| INSTRUCTOR: Hugh
Guffey
OFFICE: 234 Business Building OFFICE HOURS: 3:00 - 4:30 PM MW |
E-MAIL: hguffey@business.auburn.edu
PHONE: (334) 844-2475 FAX: (334) 844-4032 |
- PREREQUISITES: The stated prerequisites are
given in the AU BULLETIN and include a cumulative GPA of 2.2 or better,
successful completion (with a grade of C or better) of MKTG 3310 and successful completion of the College of Business Information Technology requirement.
- COURSE OBJECTIVE: The objective of this course is to provide the students with basic introductory information about the structure and advantages of marketing on the Internet. Additionally the course will provide the students the opportunity to develop the practical coding skills that are required to develop and maintain a basic web site. Thus the course will be an exploration of an evolving practice that is expected to become a major component in all future marketing.
This class is a combination of a basic lecture course (to deliver the conceptual understanding) and project course (to develop the basic skills). The text will be used to augment lecture material. The in-class time will be spent primarily on content material. A lesser amount of time will be devoted to the programming necessary to establish a presence on the Web and to complete the term project. Much of the programming required for the course will be left to available tutorials and demonstration examples. It is not necessary that you be an accomplished HTML programmer to enter this course. But you must understand that you will be required to develop considerable skill in this area and that most of that acquisition will be self taught.
You need to be fairly computer/web literate to be successful in this class. Obviously you should be familiar with word processing and elementary web technology. We will review most of the preliminary code requirements and the localized DUC requirements for getting on AU's server. The programming requirements are demonstrated from the originating source code. You may use available WYSIWYG software packages but you do so at your own risk. Past history indicates that students who depend on these aides are disadvantaged in the assignments.
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TEXT:
Internet Marketing: Foundations and Applications (Houghton Miffin Company,
Boston and New York), 2004 by Carolyn Siegel.
- TERM PROJECT: A significant portion of your grade will be determined by your term
project. The project consists of two equally weighted components. The first of these is a hypertext report that will consist of an extended marketing plan for a given e-commerce activity. The second component will be a functioning web site for that activity. The final marketing plan and web site will be due one week prior to the end of the semester.
The instructor will provide a short list of potential web activities for you to chose from.
- GRADE DETERMINATION: Your semester grade will be determined by your relative performance on four equally weighted exams, several within term coding assignments, your web site design and operation and your marketing plan. Each of the four scheduled exams will be weighted at ten percent of your semester
grade. The web site will account for twenty percent. Your hypertext report (your marketing plan) will contribute twenty percent of your grade. The remaining twenty percent of the grade will be established by your timely
completion of 12 to 20 specific out-of-class assignments that will be given during the course of the semester. Thus the grade is determined by:
| Project Web Site | 20% | |
| Marketing Plan | 20% | |
| Assignments | 20% | |
| Four Exams | 40% |
MAKE-UP EXAMS: University policy requires that a make-up examination be given for all exams that are missed with a University approved excuse. College of Business policy requires that such make-up exams be given within two weeks. It is the student’s responsibility to provide the instructor with a written University approved excuse and schedule a make-up exam during the two week period after the missed exam. All makeup exams will be different from the exam given to the class and should be scheduled during the instructor’s posted office hours.
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PERSONAL DATA INFORMATION: Each student is required to provide the instructor with
selected personal data. This information briefly outlines your work experience,
and expectations for the course. This data is used by the instructor to
customize the course content to address the needs of the class.
You are also asked to provide a 4 digit code for the electronic posting of term grades.
All collected information is confidential. You may transmit
this data electronically by linking to the Personal Data Form.
LAB ASSISTANCE: My graduate teaching assistant, Ady Newalkar, will be available to assist you with your assignments in the Marketing Lab (BB256) from 11:00 AM - 1:00 PM on Wednesdays and Fridays.
Click here to view the COURSE CALENDAR.
Click here to view the Student Web Sites.
Click here to view the Assignment Grades.
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