MT3310
PRINCIPLES OF MARKETING
2007 Spring

Hugh J. Guffey, Jr.
234 Lowder Business Building

OFFICE HOURS:
10:00 - 10:45 AM    MWF
12:00 - 12:45 PM    MWF

E-MAIL: hguffey@business.auburn.edu

PHONE:(334) 844-2475

FAX:(334) 844-4032

COURSE OBJECTIVE: This is the introductory course in Marketing. As such it is a part of the core requirement of all business majors, is the foundation for all subsequent courses in Marketing and several other allied curricula, and is a basic part of the “common body of knowledge” that is required for a business minor. The instructional content focuses on the vocabulary and concepts that are the basis of managerial problem solving by marketing decision makers.

Both “micro” and “macro” approaches are taken in order to demonstrate the interrelationships between marketing decisions and the competitive environment. Course coverage includes the application of basic microeconomic concepts and analytic problem solving to the study of marketing issues as they are related to other managerial decisions.

COURSE PREREQUISITES: The prerequisites for this course are

  • a cumulative 2.2 GPA,
  • junior standing and,
  • a passing grade in ECON 2020.
Prerequisites are strictly enforced. Students failing to meet any of the prerequisites will be dropped from the class whenever the lack of qualification is discovered regardless of how far along the term or any grades that may have been earned.

The cumulative GPA requirement applies to all business courses at the 3000 or higher level. This rule applies both to business and non-business students.

TEXT: The textbook for this course is PRINCIPLES OF MARKETING 11th edition (Pearson Prentice Hall, Upper Saddle River, New Jersey), copyright 2006. It is authored by Phillip Kotler & Gary Armstrong.

GRADE DETERMINATION: Your grade for the course will be determined by your performance on four equally weighted examinations. The dates for the exams are posted on the calendar. Each exam is non-cumulative. That is, the material covered for each examination will be limited to the material covered since the last exam. Additionally all exams will be objective exercises consisting of multiple choice and/or numeric problems. No essay or short answer questions will be included on any exam. All exam questions will be taken directly from material that is covered in lectures. A substantial portion (50% or more) of the lecture materials generally come from sources outside of the text. Multiple versions of the exams will be used in each class and each class will have a different examination. The multiple choice portion of each exam will be machine scored. Each student will be required to show a valid student ID at the time the exam is given.

GRADE ASSIGNMENTS
Average Grade Percentage 90 - 100 A
Average Grade Percentage 80 - 89 B
Average Grade Percentage 70 - 79 C
Average Grade Percentage 60 - 69 D
Average Grade Percentage Below 60 F
One or more exam grades still missing due to University approved excuse IN
One or more exam grades still missing without University approved excuse NR
CAUTION:   An NR grade cannot be gapped. If you decide to quit the course after the last day to withdraw without grade penalty, be certain that you come and “sign off” on all remaining exams.

MAKE-UP EXAMS: University policy requires that a make-up examination be given for all exams that are missed with a University approved excuse. College of Business policy requires that such make-up exams be given within two weeks. It is the student’s responsibility to provide the instructor with a written University approved excuse and schedule a make-up exam during the two week period after the missed exam. All makeup exams will be different from the exam given to the class and should be scheduled during the instructor’s posted office hours.

ATTENDANCE: College work requires class attendance as well as careful preparation. You are expected to attend all classes.

ASSIGNED SEATING: During lectures, each student is required to sit in his/her assigned seat. Click here to find your assigned seat. These assignments will be used to check attendance. If you come into the auditorium after the lecture has begun you are to take a seat in one of the back two rows.

GENERAL CLASSROOM BEHAVIOR: When in class you must comply with some basic courtesies that should be afforded your instructor and your classmates. No eating, drinking or reading newspapers during class. Remove hats and cutoff all beepers, phones or other disruptive electronic devices. Most importantly, please refrain from talking during the lectures.

Enter the classroom through the rear doors only. Do not use the doors located in the front of the auditorium. Please reserve the back 3 rows of seats for those students who come in late. It is also advisable not to sit in the three rows closest to the overhead screen.

COURSE CALENDAR: Click here to go to the course calendar.

Revised January 5, 2007