MT3310
PRINCIPLES OF MARKETING
2005 Fall

Hugh J. Guffey, Jr.
234 Lowder Business Building

OFFICE HOURS:
10:00 - 10:45 AM    MWF
12:00 - 12:45 PM    MWF

Section 001 (9:00 AM)
Grade Book

Section 002 (11:00 AM)
Grade Book

Section 004 (1:00 PM)
Grade Book

 E-MAIL: hguffey@business.auburn.edu

PHONE:(334) 844-2475

FAX:(334) 844-4032

COURSE OBJECTIVE: This is the introductory course in Marketing. As such it is a part of the core requirement of all business majors, is the foundation for all subsequent courses in Marketing and several other allied curricula, and is a basic part of the “common body of knowledge” that is required for a business minor. The instructional content focuses on the vocabulary and concepts that are the basis of managerial problem solving by marketing decision makers.

Both “micro” and “macro” approaches are taken in order to demonstrate the interrelationships between marketing decisions and the competitive environment. Course coverage includes the application of basic microeconomic concepts and analytic problem solving to the study of marketing issues as they are related to other managerial decisions.

COURSE PREREQUISITES: The prerequisites for this course are

  • a cumulative 2.2 GPA,
  • junior standing and,
  • a passing grade in ECON 2020.
Note: In some instances, exceptions are permitted for the junior standing requirement. Waivers for this requirement must be obtained from the Student Affairs Office for the College of Business in room 023. Waivers of ECON 2020 are unusual and are obtained from the Chair of the Department of Marketing.

The cumulative GPA requirement applies to all business courses at the 3000 or higher level. This rule applies both to business and non-business students. Students failing to meet any of the prerequisites will be dropped from the class whenever the lack of qualification is discovered.

TEXT: The textbook for this course is PRINCIPLES OF MARKETING 11th edition (Pearson Prentice Hall, Upper Saddle River, New Jersey), copyright 2006. It is authored by Phillip Kotler & Gary Armstrong.

This text has been packaged in a special bundle for this course by the publisher under the ISBN #: 0-13-227764-6. This package includes:

  • the text,
  • a DVD of the videos that accompany the text,
  • a student study guide and,
  • an access code to the online Course Compass.     (The course ID is guffey39510).

Alternatively, this text is available in an online version (without all the bundled material) at a substantially reduced rate at Safarix eTextbook’s.

GRADE DETERMINATION: Your grade for the course will be determined by your relative performance on four equally weighted examinations. The dates for the exams are posted on the calendar. Each exam is non-cumulative. That is, the material covered for each examination will be limited to the chapter covered since the last exam. Additionally all exams will be objective exercises and will be taken exclusively from the textbook material. No essay or short answer questions will be included on any exam nor will any of the questions be from “off-text” lecture material. Multiple versions of the exams will be used in each class and each class will have a different examination. All exams will be machine scored. Each student will be required to show a valid student ID at the time the exam is given.

The results of each examination will be scaled to be a portion of the highest scores actually achieved by the 3-5% top scoring students in the class. Thus your grade will be determined as a proportion of peer performance and will not be determined by the length or difficulty of the questions that were randomly selected from the computerized test bank. Note that this action does not curve grades it simply eliminates much of the impact of poorly worded or ambiguous questions.

MAKE-UP EXAMS: University policy requires that a make-up examination be given for all exams that are missed with a University approved excuse. College of Business policy requires that such make-up exams be given within two weeks. It is the student’s responsibility to provide the instructor with a written University approved excuse and schedule a make-up exam during the two week period after the missed exam. All makeup exams will be different from the exam given to the class and should be scheduled during the instructor’s posted office hours.

ATTENDENCE and GENERAL CLASSROOM BEHAVIOR: Class Attendance is not required. Regardless of your attendance, you are expected to keep up with the assigned text reading and to view the chapter videos. If you elect to come to class you must comply with some basic courtesies that should be afforded your instructor and your classmates. No eating, drinking or reading newspapers during class. Remove hats and cutoff all beepers, phones or other disruptive electronic devises. Most importantly, please refrain from talking during the lectures.

Enter the classroom through the rear doors only. Do not use the emergence doors located on the stage. Please reserve the back 3 rows of seats for those students who come in late. It is also advisable not to sit in the three rows closest to the overhead screen.

COURSE CALENDAR: Click here to go to the course calendar.

Revised August, 2005

The background music is the Devil Went Down to Georgia.

This tune was popularized by the Charlie Daniels Band in 1979. It was a “#1 Country Tune” and then crossed over to become a “#3 Pop Tune.”