Revised September 1999
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Fall 1999
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| COURSE OBJECTIVE: The basic objective of this capstone course
is to integrate the collection of knowledge you have acquired in your marketing
and other business courses into an analytical, decision-making framework.
As the prerequisites for this course are MT331, MT341, MT373, MT436 and
15 hours of departmental electives, it is assumed that you have sufficient
background to deal with a variety of "marketing problems" in a decision-making
environment. If an assigned case deals with a subject area with which you
are not familiar, it is your responsibility to research and review the
available literature on the topic. The lecture/discussion format will
be used during the quarter. Click here for a General
Outline of the lecture material. For a copy of the
Course
Calender click here.
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| TEXT: Kerin
& Peterson,
Strategic Marketing Problems: Cases and Comments, 8th edition (Prentice
Hall, Englewood Cliffs, NJ), 1998.
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| PREREQUISITES: You are required to sign-off on the departmental prerequisite form certifying that you have successfully completed the required prerequisites for this course. A 2.0 cumulative GPA is also required for admission in this course. An abbreviated version of this document can be accessed by linking on Prerequisite Form. Please read the list of prerequisites and the affirmation carefully. If you are certain that you meet the Departmental requirements, print a hard copy of this form, sign it and bring it on the first day of class. | ||||||
| CASES: Every student will be responsible for thoroughly preparing
each assigned case before coming into class. You are expected to
be thoroughly prepared to critique and discuss the case if called
on in class.
GRADE DETERMINATION: Your grade for the course will be determined by your relative performance on three examinations. The following weights will be used in determining your term grade for MT498: First Exam....................40%
University policy requires that a make-up examination be given for all
exams that are missed with a University approved excuse. All such make-ups
will be given immediately after the Final. Those students missing the Final
Exam will receive an X or XF according to University policy until their
excuse is validated and a make-up is given.
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Revised September 1999